Equitable Data Storytelling Supercharged Association’s Reporting

BACKGROUND/OPPORTUNITY

The Greater Seattle Business Association (GSBA) approached data2insight to help them analyze and visualize data and report on the results of Travel Out Seattle Project Initiation, their queer travel initiative.

Veronica Smith, data2insight lead executive and equitable scientist, provided data coaching for question formulation, data processing, analysis, visualization, and reporting to a program manager working on a queer travel project funded by the Port of Seattle designed to increase and improve LGBTQ+ traveler experiences in Seattle.

SOLUTION

Data2insight’s Define, Plan, Analyze, Communicate (DPAC) method to the rescue!

Veronica and the program manager met every other week to go through the DPAC process. 

Define

1. Define what success looks like for the Travel Out Seattle website

2. What measure and key performance indicators (KPIs) will be used to measure success

3. Develop an audience profile and communication plan

Plan 

1. Review data collection and analysis plan template

2. Finalize measures/KPIs data collection and analysis plan 

Analyze 

1. Collect and analyze data per the plan 

2. Review infographic template and design guidelines

Communicate 

1. Draft infographic 

2. Review and finalize infographic

3. Share findings with the selected audience

OUTCOME

Impressed funders valued the credible, reliable, and well-presented results and left the meeting with a better understanding of the program’s value and impact.

Over the course of 8 weeks the GSBA program manager spent 12 hours completing data collection, analysis, visualization and communication of findings for the Port of Seattle. They designed the infographic below. This was done using data they collected and analyzed, with guidance from their data2insight coach. 

We were excited when they told us:

“The Port LOVED it and said the accuracy, data, and overall attention to detail was the best they’ve ever seen. I am so grateful for your help!”