What we do


Data2insight helps people and organizations to deepen understanding of programs or services and increase impact. Our clients are creating solutions to complex problems in these areas:


  • Science, Technology, Engineering, Arts and Math (STEAM) education
  • K-12 Education
  • Post secondary education
  • Career and technical education
  • College and career readiness
  • Workforce development
  • Environmental impact
  • Youth development
  • Non-formal education
  • Professional services
  • Start ups
  • Leadership development

Why does it matter?


In this age of information overload, people and organizations are drowning in data and starved for wisdom. They need to use information to increase understanding of what programs or services are working and not working for whom, to what degree, when and where. Armed with this knowledge, they can make evidence-based decisions that will increase desired impact. Furthermore, evidence-based conversations with stakeholders, shareholders, potential funders, participants and customers are essential for learning and continuous improvement. Data2insight helps clients fuel these conversations with timely, credible and relevant evidence that increases understanding of the extent a program or service achieves desired outcomes, as well as why and how it realizes those outcomes.

Data2insight LLC is a data science firm that values learning and growth based on sound evidence, evaluation and performance measurement. Providing our clients with strategic evaluation, data dashboarding, program design, shared measurement and data coaching that inform evidence-based decision making and action taking is what data2insight does best. While Veronica Smith founded this firm with the vision of partnering with people to better understand, measure and solve complex problems, it is our team and strategic partners who have been essential to making that vision a reality. Together, we bring integrity, curiosity, appropriateness, creativity, reflection and rigor to every project and tailor a solution to meet our clients’ needs.