
Optimize your data justice impact by collecting, interpreting, and using community-centered knowledge to counter systemic erasure
Partnering with mission-driven organizations to make sense of data in ways that support and promote community self-determination
Co-create community by design
We believe organizational-level change requires that people come together in a community of learning.
We braid together insight from many different sources of knowledge to deepen people’s curiosity and commitment to continuously learn and improve together. We hope the seeds we plant will grow well past our direct involvement in your organization or program development.
Implement with an eye on results
We facilitate the engagement process in ways that cultivate practical and sustainable outcomes.
We are mindful of people’s time and resources. When things don't go as planned, we adapt and work with our clients to find the best way forward.

LET'S WORK TOGETHER
Data Justice
Evaluation systematically answers questions about why, how, to what extent, and for whom your program or initiative is working.
Scattershot or overly academic evaluation is a problem that over half of the organizations on the planet are wrestling with today.
The solution is systematic inquiry informed by equitable principles and practices to solve complex problems.
We partner with people to collect, analyze, and synthesize credible and actionable evidence to measure, learn and improve processes and impact. Our equitable evaluation principles include:
The principles of data justice work are:
Ensures tangible benefits for community members
Respects community-defined boundaries
Based on relationships
Challenges dominant systems
Activates a diversity of data actors
Read the “Introducing Community Data” report from the Coalition of Communities of Color to learn more.

“If we had not done the upfront work of explicitly defining our intentions, our metrics for evaluation, and what success would look like, we would not have come to the same common understanding of our goals and mission that has made our institute a success."
-David A.C. Beck, Phd, Director of Research and Senior Data Fellow at University of Washington eScience Institute
A compassionate and complex systems approach highlights community-driven needs, challenges, strengths, and desires.
JIMENA CASTRIA
Marketing & Reporting Lead
She/Ella/Elle
Jimena Castria brings over 15 years of experience in identifying unique messages and approaches as a springboard to execute marketing strategy and communication deliverables. They are driven by the desire to inspire positive impact through championing social justice and equality.
TOMECA L. KELLOGG-WALTERS
Operations Lead
She/Her
Tomeca L. Kellogg-Walters brings over 20 years of experience to operations management. She is driven by her desire to help others organize, automate and streamline their business processes.
JENNIFER ROSALES
Finance Lead
She/Her
Jennifer Rosales brings over 15 years of experience in accounting, financial reporting, report formatting, editing, and creation. She is driven by the passion to do good, be good, and use her knowledge base to help others.
FRIEDA E. SMITH
Senior Advisor & Consultant
She/Her
Frieda E. Smith brings more than 35 years of nonprofit management and six years of serving as senior advisor and consultant at data2insight. She is a facilitator, trainer, trainer of trainers, and a seasoned diversity management facilitator.
VERONICA S. SMITH
Data Justice Consultant
She/They
Veronica S. Smith brings over 30 years of experience working with clients to assess strengths and opportunities for improvement within their workplace related to diversity, equity, inclusion, and creating a culture of belonging where everyone can thrive.

Our actions are guided by our values
Advancing social justice
We partner with people to co-create equitable spaces and places where everyone belongs, and all are treated fairly and with respect.
Putting people at the center
We value each person’s unique combination of identities, lived experiences, knowledge, and skills they bring to the world and the workplace. We see people’s differences as assets and a source of innovation.
We seek to demonstrate the kindness and compassion we have for humanity in everything we do.
Leading with integrity
We believe that openness, accountability, and direct communication are hallmarks of authentic relationships.
Focusing on collective action + impact
We are facilitators who believe that equitable measurement, evaluation, and assessment are valuable tools to use and co-create solutions that have meaningful positive impact.