Collect, make sense of, and use data to ensure real benefits for your community.
Partnering with community organizations to make sense of data in ways that support and promote community self-determination
Co-create community by design
We believe organizational-level change requires that people come together in a community of learning.
We braid together insight from many different sources of knowledge to deepen people’s curiosity and commitment to continuously learn and improve together. We hope the seeds we plant will grow well past our direct involvement in your organization or program development.
Implement with an eye on results
We facilitate the engagement process in ways that cultivate practical and sustainable outcomes.
We are mindful of people’s time and resources. When things don't go as planned, we adapt and work with our clients to find the best way forward.
LET'S WORK TOGETHER
Data Justice
Veronica Smith’s first data project was in high school. She developed a high school student survey for the local newspaper to identify what would make the paper’s youth page more engaging. Little did she know that 30+ years later, she would be part of the team that developed the landmark Washington LGBTQ+ Survey to capture the voices of nearly 7,000 LGBGTQIA2S+ folx living in Washington state to improve the lives of all who live in the state.
Today, Veronica’s focus is on partnering with community members and organizations to use data to give power to the people who are rolling up their sleeves to address today’s health, education, environmental, economic, and social challenges. This includes equitable and appropriate use of data tools (including AI tools), protecting people’s privacy, and intersectional data analysis that tells the story of not only what, but for whom, and how. This includes communities telling their own stories using their own data in ways that resonate with and best serve their community. This is data justice.
Data justice, as defined by the Coalition of Communities of Color, focuses on collecting, interpreting, and using community-centered knowledge and experiences to counter systemic erasure and harm. Data justice emphasizes the importance of:
Highlighting community-driven needs, challenges, strengths, and desires.
Ensuring data accurately represents the community.
Handling data in ways that support and promote the community’s self-determination.
Read the “Introducing Community Data” report from the Coalition of Communities of Color to learn more.
“If we had not done the upfront work of explicitly defining our intentions, our metrics for evaluation, and what success would look like, we would not have come to the same common understanding of our goals and mission that has made our institute a success."
-David A.C. Beck, Phd, Director of Research and Senior Data Fellow at University of Washington eScience Institute
Veronica brings 20+ years of data collection, analysis, sensemaking and storytelling experience to her work with communities who are taking charge of their data.
VERONICA S. SMITH
Data Justice Consultant
She/They
Veronica S. Smith is passionate about rolling up her sleeves and working in partnership with people designing, developing, implementing, and sustaining community programs and initiatives for those who have historically and remain marginalized in society. She brings a depth of research and data analytics knowledge and skill and a breadth of experiences with social, government, and industry organizations. She shares her data justice toolkit with clients to super charge their ability to use data to liberate all.
JIMENA (JAY) CASTRIA
Visual Storyteller & Data Visualization Specialist
She/Ella/Elle
Jimena partners with mission-driven organizations to design strategic, visually compelling content that informs, inspires, and drives impact. As a graphic designer specializing in data visualization, report design, and branded marketing materials, she brings clarity and creativity to every stage of the design process. She transforms complex data, such as survey findings and research insights, into clear, accessible visuals. Her clients include nonprofits, social justice-focused firms, environmental leaders, and community-based organizations advancing equity, innovation, and sustainability.
TOMECA L. KELLOGG-WALTERS
Fractional COO
She/Her
Tomeca L. Kellogg-Walters is the founder of Kellogg Virtual Business Solutions. KVBS empowers small and mid-sized businesses by delivering expert operational consulting that drives revenue growth, enhances lead generation, and reduces operational expenses. With over two decades of experience managing all facets of business operations, we specialize in law firm administration, office automation, budgeting, and team leadership.
FRIEDA E. SMITH
Consultant
She/Her
Frieda has been responsible for data2insight's copy editing for the past nine years. She is responsible for high quality products that represent the company, including all reports, proposals, newsletters, bios, resumes, and other written documents.
MALEAH JACKSON
Principal, Makari Consulting
She/Her
Maleah Jackson is Principal and Managing Consultant of Makari Consulting, specializing in efficiency solutions, including creating equity in business through process and organizational structure. Maleah has over 15 years’ experience working and developing efficient processes for a broad scope of companies.
JENNIFER (JENN) ROSALES
Strategic Financial Partner for Small Business Growth
She/Her
Jenn is the founder of DeFranco CFS and partners with small business owners to transform their financial chaos into clarity. As a strategic financial partner, she offers end-to-end support—from accurate bookkeeping and financial reporting to budget development, protocol creation and implementation, and performance tracking. Her goal is to empower small business owners to make confident, data-driven decisions while staying on track with financial compliance and long-term growth goals.
PIPER T. GRANDJEAN TARGOS
President & Improvement Catalyst,
Ascending Edge Creative Evaluation
She/Her
Piper enjoys using a complex-systems approach to understanding social programs, promoting equity and inclusion in community change initiatives, and supporting findings-use through effective data visualizations. She is finishing her doctoral degree in Evaluation & Applied Research Methods and has over 10 years of experience working collaboratively with non-profits.
Our values guide our action
Advancing social justice
We partner with people to co-create equitable spaces and places where everyone belongs, and all are treated fairly and with respect.
Putting people at the center
We value each person’s unique combination of identities, lived experiences, knowledge, and skills they bring to the world and the workplace. We see people’s differences as assets and a source of innovation.
We seek to demonstrate the kindness and compassion we have for humanity in everything we do.
Leading with integrity
We believe that openness, accountability, and direct communication are hallmarks of authentic relationships.
Focusing on collective action + impact
We are facilitators who believe that equitable measurement, evaluation, and assessment are valuable tools to use and co-create solutions that have meaningful positive impact.