MyUnfold is a technology start-up building a career development platform where individuals can create a multi-faceted portfolio to showcase experiences, skills, and career highlights. A key factor to this emerging platform is validation of individual skills using online assessment tools. MyUnfold co-founders engaged data2insight to explore possibilities for effective assessment of individual skills important to employers. Our market research resulted in connecting the founders with David Conley and EdImagine Strategy Group. This research and relationship building laid the ground work for building a platform that facilitates more sophisticated alignment of individual skill sets with business workforce needs.