Veronica Smith, MS


Founder and Data Scientist

Veronica Smith, trained both as a research engineer and evaluator, is a recognized leader in K-20 STEM education and workforce development program evaluation in Washington State and around the country. For nearly seven years, she has partnered with people and organizations to co-create knowledge that deepens understanding of programs and services and increases impact of programs that create solutions to the complex problems involved in improving teaching and learning. For example, many of the STEM programs data2insight has evaluated are focused on improving STEM equity by increasing the number of women and people of color who follow and persist along STEM college and career pathways. The National Science Foundation (NSF) and the National Institutes of Health (NIH) have funded most of the programs that data2insight has evaluated. Specifically, Ms. Smith was involved in the evaluation of a NSF Advanced Technical Education grant aimed at increasing the number of women completing programs of study including welding, computer animation, automobile technology, and facilities management. She facilitated this evaluation across eight (8) California community colleges.

Data2insight’s evaluation approach is based on theory-driven and participatory evaluation science, which ensures that the independent evaluation is strategically aligned with the program leaders intended theory of action and theory of change in order to ensure that evaluation findings are relevant and useful.

Ms. Smith is an active member of the American Evaluation Association (AEA) and data2insight embraces the AEA program evaluation standards of utility, feasibility, propriety, accuracy, evaluation accountability. She also was a leader in establishing the STEM Education & Training Topical Interest Group for AEA in 2012.

Ms. Smith’s formal education includes a Certificate in the Advanced Study of Evaluation from Claremont Graduate University and Master of Science in Electrical Engineering.